MORE THAN A THIRD OF HIGH EARNERS PLAN TO BOOST SAVINGS AND INVESTMENTS IN 2025

 
High earners in the UK are shifting into wealth-building mode for 2025, with new research from digital wealth manager Sidekick revealing that over a third (37%) of UK adults earning £40,000 or more plan to ramp up their savings and investments.

This surge in financial ambition stands in contrast to just 25% of those earning under £40,000, underscoring a growing divide in wealth-building strategies.

The data comes as the company launches its refreshed Public Markets investment offering, designed to unlock access to the financial advantages of the ultra-wealthy, delivering smarter, sharper, and more personalised financial opportunities.

It’s research reveals that 38% of high earners are increasingly turning to tax-efficient investment vehicles, such as ISAs and Venture Capital Trusts (VCTs) which aligns with the 74% prioritising saving and investing as top financial goals for 2025, highlighting a strategic focus on maximising returns while mitigating tax exposure.
 
New year, new goals for 2025:
 

• 54% of earners over £40k plan to boost their savings
• 47% aim to increase their investments, showing a clear move towards future-focused wealth-building
• 28% are actively exploring alternative assets, including options like VCTs and private equity that provide growth opportunities beyond traditional public markets
• Just 16% of high earners plan to stay the course with no changes to their financial strategy, highlighting a new era of financial ambition.

 
Further insights from the study reveal a shift in the types of financial products capturing attention. ISAs remain a staple but high earners are looking beyond the basics to global stocks, bonds, money market funds and even alternative investments like VCTs, to build their financial future.

Matt Ford, CEO of Sidekick, said: “With inflation easing and interest rates stabilising, 2025 is a golden opportunity for investors to step up their financial strategies. People are done waiting on the sidelines. They want to grow and protect their wealth, and they’re actively looking for the right tools to do it; Sidekick’s revamped suite of investment products put ultra-wealthy investment tactics within reach of high earners.”
 
Smart money, sharper tools
 
To help high earners seize this moment, Sidekick is rolling out a set of expertly-curated investment products:

• Global Stocks: Access to the world’s biggest and best markets, perfect for long-term wealth-building.
• Global Bonds: High-quality, risk-balanced debt instruments to keep portfolios steady and stable.
• Money Market Funds: A safe, low-risk option that’s ready when you are for liquidity and short-term goals.

 
These tools are now available via General Investment Accounts (GIA), with tax-efficient ISAs on the way. Sidekick’s upcoming personalised investment features will allow users to build portfolios aligned with their values, growth targets, and tax strategies. Users can also explore thematic investments tapping into emerging industries and fast-growth sectors.

Ford added: “We’re seeing high earners move beyond basic savings and generic robo-advisors. Wealth building today is about strategy – making the money you have work harder. Our goal at Sidekick is to make wealth-building simple, powerful, and within reach of anyone who’s financially ambitious.”
 
For more information, visit www.sidekickmoney.com  

 
Notes to Editors: The research was conducted by YouGov using its proprietary online panel, employing active sampling to ensure respondents were selected to represent the UK adult population earning £40,000 or more. This approach guarantees that only invited participants from YouGov’s panel took part in the survey, enhancing the reliability of the findings. Prior to the publication of these findings, YouGov must be cited as the source and must have the opportunity to approve the press release, in accordance with ESOMAR rules.