Why Use Explainer Videos for Cryptocurrency and Blockchain?

So one of the trending technologies in business today, Blockchain Technology, has the potential to drive significant change and create new opportunities across industries. However, it is difficult for some people to understand the complex concepts of cryptocurrencies and blockchain – by Andre Oentoro

 
It is a challenge for companies to introduce their blockchain and cryptocurrency products to the broader community. But don’t worry; there is a way for blockchain companies to attract new customers and make things easier to understand. It’s an animated explainer video!

Animated explainer videos can be an alternative for blockchain companies to deliver a complex concept and inform their target audience about their products and services key benefits and features. Moreover, it can also be a great way to engage with your customers and win their trust to become your loyal customers.

Cryptocurrency videos are essential in various industries, especially the blockchain and cryptocurrency industries. In this article, we provide several reasons why use explainer videos for cryptocurrency and blockchain:
 

1. Explain Present Complex Topics With Ease

 
Explainer videos are known for their ability to convey messages concisely and clearly. You can use the storytelling method to add animation as visual support, background music, and voice actors as audio elements.

Combining these three elements will help you summarize information and convey complex concepts of cryptocurrency and blockchain to the audience more quickly and interestingly.

With cryptocurrency videos, you can win customers’ trust and encourage newbies to enter the blockchain world.
 

2. Animation Increase Conversion rates

 
Cryptocurrency video can lead directly to the selling aspect. Studies show that 74% of users watching an explainer video about a product are likely to buy it. So, adding cryptocurrency videos to your website’s landing page is a great way to increase conversion rates and sales.

Explainer videos work effectively in marketing your crypto and blockchain products. It is because of concentration that sight is our most dominant feeling. 

The human brain can easily catch the information with visuals. So, imagine how big a video can impact your blockchain companies if a single image can massively increase engagement. 
 

3. Reach Wider Audiences Effectively

 
An explainer video is also an effective way to reach a wider audience. It is because most people tend to like visual content more than a piece of text content. 

It shows that explainer videos have more chances to attract audiences’ attention and win their trust easily with compelling visuals and easy-to-understand explanations.

Modern user attention spans have become shorter. People don’t want to waste time reading long boring texts or tutorials. But instead, they choose to watch simple and short videos that deliver essential points.
 

4. Attractive Medium to Share a Message

 
You can easily share cryptocurrency videos with just a few clicks — from social media to other digital platforms. It helps you to convey messages or information to more people in a much faster and easier way.

Since explainer videos are served with a short duration, viewers can also quickly absorb the information presented and share it with their relatives. The more your cryptocurrency videos are shared, the more chances you and your blog will have a presence on the Internet.
 

5. Establish a Strong Online Business Presence

 
An explainer video can establish your blockchain business presence. Google’s algorithm values a website with video content because most people like visual content, which brings them to your website. 

Hence, you need to include high-quality cryptocurrency videos on your page so that the audience feels comfortable lingering on your website page. You can also use this type of video as an animated commercial for your business.
 

Takeaway

 
Many people have become interested in investing in digital currencies in today’s digital business. However, many people are still struggling to understand the complex concept of cryptocurrency and blockchain technology. 

Thus, it is an excellent opportunity for blockchain companies to attract their attention and gain their trust through an explainer video. The five reasons mentioned above prove that cryptocurrency video plays a vital role in today’s digital business. 
 

Author

 
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 
 
Twitter: @breadnbeyond

Email/Gravatar: andre@breadnbeyond.com 

LinkedIn: Andre Oentoro